MDF Goes Beyond
Getting the Best Postal Discount
By
Apr 19, 2005, 22:35

A large well-known clothing manufacturer was having a sale – buy 2, get 1 free. MDF sent out the free product if the customer satisfied the basic requirements (UPC code, original receipt, order form). Like most sales, it had a begin and an end date. The sales promotion had been run before with very satisfying results.

Because of the high volume of requests, the costs for postage were the largest expense. The client had a fixed budget, and was looking for savings as long as it didn’t affect efficiency.

MDF knew that the deeper you mailed into the Postal System, the larger the discount. The best discount is to deliver right to the individual Post Offices, but since this was a national campaign, it was a daunting task.

MDF called on the help of a Postal Consolidator. These are businesses that spawned from trucking or delivery companies with a large fleet of trucks. They use this transportation system to deliver packages as close as possible to the mailing address, usually to the local Post Office.

Set up similar to the Postal Service, they process the mail in their own distribution centers and assign it to postal routes. They deal in large volumes and, using their own transportation routes, skip some of the Postal Service’s facilities to get the mail to its destination in about the same time. Often for a substantial savings.

The result was that MDF saved time and money, which was passed on to our client.


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