Flex-Print

From YourSITE.com

MDF News
Flex-Print
By
Feb 14, 2005, 13:49

Web-based dynamic composition tools are available for on-demand publishing, proofing, and authorization. Using a prepared template or a menu of choices, authorized users can build their own brochures, create mailing campaigns, or even business cards. This is a great support to your sales channel partners who can co-brand your material, add their own logo, and create localized marketing materials that maintain your brand identity and marketing message. Password protected, it has tracking capabilities and a charge-back mechanism, if desired.
Typical applications of Variable Print-on-Demand include:

On-line 1-to-1 personalization
Direct mail customization
Co-op ad creation
Local promotion kits
Dealer, franchise, or agency co-branding
Forms and contracts

Ways to use Variable Print-on-Demand:

Design make-your-own promotions, mailer, or postcards by providing a variety of themes, products, services, etc. to choose from
Allow dealer/agency or branch office can add their location and logo to personalize your marketing piece
Gain control over local promotions and marketing materials while providing a measure of individuality.
Build partner profiles with logos, contact information, and other unique information that are stored for automated insertion
Create libraries of customized collateral that can be printed on-demand
Empower your customers to use the system for adding their own logo onto your collateral.

Benefits of Variable Print-on-Demand:

Maintain brand identity while still permitting editing of content and localization of pieces
Gain greater control over local marketing efforts through templates, reduced production of costs, and economies of scale
Track usage and view data on which documents were edited and published
Drive customized marketing materials to customers through your web site