MDF News
E-Fulfillment
By
Sep 13, 2004, 08:00

E-Fulfillment is a supplement to traditional physical warehousing and fulfillment. Here’s the blueprint: it’s an auto-responder tied into an e-mail address from your domain or an anonymous domain (sendingnow.com).

E-mail addresses and the message in the responder e-mail can be customized with special offers, discount coupons, articles, product advice, company information, surveys…the list is endless.

When the prospect receives and opens the e-mail, e-Fulfillment collects data such as whether it was opened, and click-thru information.

You not only capture the prospect’s e-mail address, but you also collect interests/actions to profile prospects and measure promotion response rates.

Use this as a call-to-action just like you do with phone numbers and web addresses. Place it on a flyer, or a BRC, in TV and radio commercials, on print ads, or even on the website.

The benefits of this new offering:

• The prospect is no longer anonymous like he would be on your website
  
• You direct the prospect to exactly where you want him to go
  
• You capture his e-mail address and track where he goes within your site
  
• You can offer links to specific areas within your site
  
• The prospect gets instant information about your product/promotion
  
• You can make virtually any file available for viewing
  
• Different e-mail addresses can help test promotions and track results instantaneously
  
• You can grow your “organic” e-mail prospect list in full CAN-SPAM compliance