From YourSITE.com

Spotlight On...
Sales Lead Management
By
Mar 14, 2005, 17:00

Don’t let your leads fall into a black hole! MDF’s Sales Lead Management System provides a rapid response method for responding to interest in your company’s product and services whether they are generated at a trade show, media ad, or web page. Managing leads demands accuracy, persistence and urgency. We help find out who is interested in your product - and why - by accurately tracking leads with an adaptable, responsive database that follows the path a prospect takes from the initial contact to the close of a sale.

And because hot prospects can cool down quickly, we promptly provide reports in formats that free your sales force to do what they do best - selling. Our closed loop system seamlessly receives the lead, produces and distributes the proper response package, notifies the salesperson in the field, and generates a variety of management reports that measures the performance of
your sales channels.

MDF can customize a program that is flexible enough to meet your needs and has the discipline and control that will provide the decision-making tools to effectively manage the system. The components of a sales management and tracking program can include:

Contact Management
o Data Compliance

  • Segmentation
  • Duplicate Elimination
  • Hygiene and Standardization
  • List Merging
  • Eliminate Competitors
    o Suppression
  • By Company or Contact
  • By Request
  • By Known Unqualified Responders

    Response Management
    o Receive Leads from Source
  • Mail
  • Telephone
  • Trade Shows
  • Internet
  • Publisher Service
  • Event Registration
    o Fulfillment
  • Generate Personalized Letter
  • Customize Response Package
  • Send Package
  • International and Domestic

    Sales Force Support
    o Mapping
  • Product Line
  • State, County, or Province
  • Zip Code
  • Custom
    o Qualification
  • Score based on predetermined rules
  • Append information from database
    o Lead Notification
  • Fax or Mail
  • e-Mail
  • Electronic File
  • CRM Integration
  • Summary Reports for Management
    o Feedback
  • Status and Update

    Reporting
    o Category Recap
    o Product Recap
    o Source Recap
    o Magazine Performance
    o Insertion Performance
    o Territory Statistics
    o Activity Reports

    With MDF managing your sales leads, you will no longer have the black hole syndrome. In its place, you will have accountability for your marketing and advertising programs, first-rate leads for your sales force, and management reports that measure results in easy to read formats.

    For more information on MDF’s Sales Lead Management System, please e-mail us at info@mdfsystems.com

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