Spotlight On...
E-Messaging
By
Sep 15, 2004, 07:55

Sending out your message via e-mail has just gotten easier. MDF’s e-Messaging, has more power than your own computer has, with many more options than even your own in-house system. E-mail is the ideal complement to direct mail and other target marketing vehicles.

According to Internet.com, marketers saw a marked increase in campaign effectiveness when permission e-mail was used in
conjunction with traditional marketing strategies.

MDF offers the right solution for all your permission e-mail-based applications, whether complementing a direct mail campaign, driving traffic to your web site, delivering mission critical information, or managing a customer communications program.

Features

Completely customizable message content. Tailor your message to each specific recipient including personalized “from” field, subject line, and message body.

Flexible message formatting. Whether HTML, AOL or text, our system automatically determines what format the recipient’s browser can receive, and delivers the message accordingly.

High performance and reliability. Your messages get delivered quickly, without interruption, through one of the largest and fastest Internet backbones available.

Complete flexibility on distribution. You decide when to send messages, how often to retry sending, and when to quit.

Comprehensive reporting. Receive immediate, real-time feedback on message deliveries, opens, click-throughs, and bounces.

Managed delivery options. Our system will automatically retry undelivered e-mails, and eliminate any duplicates from your list. Send as often as you like, whenever you want, for however long you need.

Economical production and delivery. With no production, paper, or postage costs, permission e-mail makes sense. According to eMarketer, the average cost per message is 20¢ for opt-in e-mail, vs. 75¢ to $2 for direct mail, and $1 to $3 for telemarketing.

Pay for what you need. You are only billed for those e-mails that are delivered ... not the number sent.

Use MDF e-messaging for:
o Newsletters and newsflashes
o New product or service announcements
o Alerts and follow-ups to direct mail campaigns
o Promotional discount offers
o Transaction/order confirmations
o Thank-you notices
o Shipping statuses
o Drug recall/update notices to physicians and pharmacists
o Marketing and technical support for products and services
o Alerts/reminders
o Expiration notices
o Change of service notifications
o Customer surveys
o “Refer-a-Friend” promotional offers

With MDF’s powerful, high-volume delivery capacity, you can send hundreds to millions of e-mail messages quickly and efficiently – all around the world. And with e-mail, responses are typically received within hours. You’ll know if your campaign is effective almost immediately.


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