MDF News
Kitting On-Line with MDF
By
Jun 15, 2005, 09:00

“Kitting On-Line” almost sounds like getting on the internet and building your soon-to-be new car with the options you selected such as exterior color, leather, chrome wheels, optional sunroof and of course the “luxury sport package”. It is certainly good technology and does have its place in the market. But what about the salesman who’s company does not have the latest web technology and markets in a very different business to business environment?

You know the story…

One of your prospects finally returns your call and needs an information kit containing your services and product lines for the meeting in Chicago in two days. If you do not use a fulfillment company you would traditionally have to:

· Hunt around for all the printed materials

· Have the printer rush you the revised print piece that was never replenished at your office

· Find the folders that are in one of the boxes in the back room

· Place all the pieces in the folder in the correct order customized for the client’s needs

· Insert the CD with all the latest product specifications in the jewel case

· Print the label

· Add your letter addressed to the client

· Place it in the basket for the delivery service pick-up (last pick-up is in 15 minutes)

In a perfect world, you are caught up on all your phone calls, all the printed materials are current and available on the shelf, you had time to grab a lunch and you have no meetings or sales calls to prepare for. Simply put, time is on your side and the Wheaties you had for breakfast were worth their weight in gold.

Maybe Kitting On-line Represent another technology?

By having a fulfillment provider like MDF with kitting capabilities, what has historically taken many companies hours or days (if not even a week) can be done in just a few minutes with Kitting On-Line. With the same scenario the salesman after receiving the call (or even during the call) could go to MDF’s web based application and build the kit on-line in a matter of a minute or two. He can choose the contents such as correct forms, brochures, letter and shipping methods. Furthermore, he had selected how the pieces were bound and how they will face the customer when she opens the kit. Not only was this process fast and intuitive, it is cost efficient and accurate. That’s because the process was automated when MDF worked with our client in creating the rules for the collateral documents.

For more information on how Kitting On-Line can help your business, call us at 1-800-426-3752 and learn how we can help your sales efforts.


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