MDF Systems, Inc.
780 James P. Casey Road
P.O. Box 917
Bristol, CT 06010-0917
Tel:800-426-3752
Tel:860-584-4750
Fax:860-584-4759
www.mdfsystems.com
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Web-based dynamic composition tools are available for on-demand publishing, proofing, and authorization. Using a prepared template or a menu of choices, authorized users can build their own brochures, create mailing campaigns, or even business cards. This is a great support to your sales channel partners who can co-brand your material, add their own logo, and create localized marketing materials that maintain your brand identity and marketing message. Password protected, it has tracking capabilities and a charge-back mechanism, if desired.
Typical applications of Variable Print-on-Demand include:
- On-line 1-to-1 personalization
- Direct mail customization
- Co-op ad creation
- Local promotion kits
- Dealer, franchise, or agency co-branding
- Forms and contracts
Ways to use Variable Print-on-Demand:
- Design make-your-own promotions, mailer, or postcards by providing a variety of themes, products, services, etc. to choose from
- Allow dealer/agency or branch office can add their location and logo to personalize your marketing piece
- Gain control over local promotions and marketing materials while providing a measure of individuality.
- Build partner profiles with logos, contact information, and other unique information that are stored for automated insertion
- Create libraries of customized collateral that can be printed on-demand
- Empower your customers to use the system for adding their own logo onto your collateral.
Benefits of Variable Print-on-Demand:
- Maintain brand identity while still permitting editing of content and localization of pieces
- Gain greater control over local marketing efforts through templates, reduced production of costs, and economies of scale
- Track usage and view data on which documents were edited and published
- Drive customized marketing materials to customers through your web site
- Increase relevance and impact by customizing material for the intended audience
href="\\MDF\SYS\DOC\Central\Survey\FlexPrint.doc"FlexPrint
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