MDF News
E-Fulfillment is a supplement to traditional physical warehousing and fulfillment. Here’s the blueprint: it’s an auto-responder tied into an e-mail address from your domain or an anonymous domain (sendingnow.com).
E-mail addresses and the message in the responder e-mail can be customized with special offers, discount coupons, articles, product advice, company information, surveys…the list is endless.
When the prospect receives and opens the e-mail, e-Fulfillment collects data such as whether it was opened, and click-thru information.
You not only capture the prospect’s e-mail address, but you also collect interests/actions to profile prospects and measure promotion response rates.
Use this as a call-to-action just like you do with phone numbers and web addresses. Place it on a flyer, or a BRC, in TV and radio commercials, on print ads, or even on the website.
The benefits of this new offering:
- The prospect is no longer anonymous like he would be on your website
- You direct the prospect to exactly where you want him to go
- You capture his e-mail address and track where he goes within your site
- You can offer links to specific areas within your site
- The prospect gets instant information about your product/promotion
- You can make virtually any file available for viewing
- Different e-mail addresses can help test promotions and track results instantaneously
- You can grow your “organic” e-mail prospect list in full CAN-SPAM compliance
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