MDF Goes Beyond
MDF collects leads for our clients from all sources including the web, magazines, Business Reply Cards, Trade Shows, etc. We then enter the contact information and product interest into a database for fulfillment and notification to the field Sales Rep of the interest.
For years, MDF sent a hard copy of the contact information to the appropriate sales rep via the mail. Often the lead notification reached the sales force after the prospect received the fulfillment package, and well after the lead had gone from hot to warm, or worse yet, to cold. Copies of the lead were sent to the Sales Managers so that they were aware of what leads were sent to their Reps.
As technology evolved, MDF sent the leads to the administrator on an excel spreadsheet, with tabs for each Sales Rep. The administrator then stripped out the leads in each territory and sent a segment of the worksheet to each Sales Manager, who then segmented it down further to each Rep. This disseminated the leads in a user-friendly format and cut down on paper use, as well. It involved some administrative time for our clients and their Sales Managers, however.
Now MDF is using the power of bulk e-mailing to disseminate leads for some of our clients with large field forces. The Reps get sent only the leads that pertain to them, in a quick and user-friendly e-mail. Our clients specify the format, but the most common ones are 1] one e-mail with a word document of all the leads and 2] a separate e-mail per lead (which can equate to multiple e-mails per processing).
The Sales Rep can now contact the prospect in a timely fashion, when the interest is high, when the sense of urgency is still there, and hopefully before the competition does.
© Copyright 2004 MDF Systems
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