MDF Systems, Inc.
780 James P. Casey Road
P.O. Box 917
Bristol, CT 06010-0917
Tel:800-426-3752
Tel:860-584-4750
Fax:860-584-4759
www.mdfsystems.com
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Don’t let your leads fall into a black hole! MDF’s Sales Lead Management System provides a rapid response method for responding to interest in your company’s product and services whether they are generated at a trade show, media ad, or web page. Managing leads demands accuracy, persistence and urgency. We help find out who is interested in your product - and why - by accurately tracking leads with an adaptable, responsive database that follows the path a prospect takes from the initial contact to the close of a sale.
And because hot prospects can cool down quickly, we promptly provide reports in formats that free your sales force to do what they do best - selling. Our closed loop system seamlessly receives the lead, produces and distributes the proper response package, notifies the salesperson in the field, and generates a variety of management reports that measures the performance of
your sales channels.
MDF can customize a program that is flexible enough to meet your needs and has the discipline and control that will provide the decision-making tools to effectively manage the system. The components of a sales management and tracking program can include:
Contact Management
o Data Compliance
Segmentation
Duplicate Elimination
Hygiene and Standardization
List Merging
Eliminate Competitors
o Suppression
By Company or Contact
By Request
By Known Unqualified Responders
Response Management
o Receive Leads from Source
Mail
Telephone
Trade Shows
Internet
Publisher Service
Event Registration
o Fulfillment
Generate Personalized Letter
Customize Response Package
Send Package
International and Domestic
Sales Force Support
o Mapping
Product Line
State, County, or Province
Zip Code
Custom
o Qualification
Score based on predetermined rules
Append information from database
o Lead Notification
Fax or Mail
e-Mail
Electronic File
CRM Integration
Summary Reports for Management
o Feedback
Status and Update
Reporting
o Category Recap
o Product Recap
o Source Recap
o Magazine Performance
o Insertion Performance
o Territory Statistics
o Activity Reports
With MDF managing your sales leads, you will no longer have the black hole syndrome. In its place, you will have accountability for your marketing and advertising programs, first-rate leads for your sales force, and management reports that measure results in easy to read formats.
For more information on MDF’s Sales Lead Management System, please e-mail us at info@mdfsystems.com
© Copyright 2004 MDF Systems
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